Wearable Pricing Guides
What every fitness tracker actually costs — hardware, monthly subs, annual plans, and the cheapest path to ownership. Updated 2026.
At a glance
5 brands| Brand | Hardware | Monthly | Annual | Cheapest path |
|---|---|---|---|---|
| WHOOP | Included with membership | No monthly option | $199 (One) · $239 (Peak) · $359 (Life) | WHOOP One annual — $199/yr |
| Oura | $299–$499 (Gen 4) | $5.99 | $69.99 | $299 ring + $69.99/yr after first 30 days |
| Ultrahuman | $349 (AIR) · $479 (PRO) | No subscription | No subscription | $349 one-time — no recurring fees |
| Garmin | $199–$1,099 (watch) | $6.99 (Connect+ optional) | $69.99 (Connect+ optional) | Free Connect app — Connect+ only if you want AI insights |
| Fitbit | $99–$249 (tracker/watch) | $9.99 (Premium optional) | $99.99 (Premium optional) | Core stats free — Premium only for Sleep Profile / Daily Readiness |
All prices in USD. Subscription tiers and hardware revisions change — each linked guide tracks the current numbers.
Full pricing guides
WHOOP Pricing 2026: All 3 Plans Compared ($199-$359/yr)
WHOOP costs $199 to $359 per year in 2026 depending on tier — One at $199/yr ($25/mo), Peak at $239/yr ($30/mo), and Life at $359/yr ($40/mo) with the WHOOP MG
Oura Ring Subscription Cost 2026: What You Pay & What You Lose Without It
Oura Ring costs $349-549 upfront — and then $5.99/month ($72/year) after your first free year. That recurring charge is one of the most common reasons people he
Ultrahuman Ring Price (2026): The Only Smart Ring With Zero Subscription Fees
Ultrahuman is the smart ring that costs less than Oura, undercuts WHOOP by thousands over three years, and refuses to charge a single dollar in subscription fee
Garmin Connect+ Cost in 2026 — And the No-Subscription Trackers That Match Each Feature
Garmin spent a decade building its brand on a simple promise: buy the watch, own the data, no monthly fees ever. Then in 2025 Garmin launched Connect+, paywalle
Fitbit Premium Cost in 2026: Real Price After the Google Health Rebrand (+ Annual vs Monthly Math)
Fitbit Premium quietly hiked its annual price from $79.99 to $99.99 in 2026 and got rebranded as part of Google Health — and Fitbit isn't going out of its way t
How we calculate total cost of ownership
Sticker price is the lie. What matters is the 3-year cost — the number you actually pay between unboxing and the next time you replace the device.
Our pricing pages all use the same math:
- Hardware cost — the one-time purchase price, including any required accessories (charger, band, sensor pod).
- Subscription cost — the recurring fee to unlock the data you bought the device for. Annual plans usually save 15–40% over monthly.
- 3-year total — hardware + 36 months of subscription. This is the number we compare across brands.
- Cheapest path — the combination of tier + billing cycle + bundle that minimizes the 3-year total without losing the core feature you want.
Two patterns show up across the board:
- Subscription-bundled brands (WHOOP) front-load the recurring fee but ship the hardware free. You can't cancel and keep the device working.
- Subscription-free brands (Ultrahuman) charge more up-front but never bill you again. Break-even vs. subscription competitors is usually 18–30 months.
If you plan to wear the same device for 3+ years, no-subscription rings often win on raw cost. If you want a new device every year, subscription bundles can be cheaper.
Still deciding which one to buy?
Pricing only matters once you've picked the right device. Start with a head-to-head comparison or read a full review.